Snow on the Fourteenth

If you’re a 90s kid that grew up in Kathmandu Valley, chances are we share a vivid memory of St. Valentine’s Day.

‘Ah, hai…hami sano huda valentines day ma snow pareko thiyo!’ (Yeah, when we were little, there was snow fall on valentine’s day!).

Each year as February approaches, so does this little memory hidden at the back of our minds. It’s unusual for Kathmandu to witness snowfall. But about a decade earlier, on a cold cloudy day of February the 14th, as it poured hard, bits of snow touched the ground. For many of us, just early teenagers back then, it was the very first time we saw snow, even if it melted just as quickly as it fell.

Everyone who remembers has a different narrative to share. Some of them were in grade 6, some in 9. I don’t particularly remember (just lazy to calculate, more particularly) which grade I was in, but it was that year when we shifted to a class from where we could see the Langoor’s cage as our school was close to the central zoo. Drawing a parallel analogy of the animals in the cage and the students inside the classroom was very common. But on that particular day, apart from the Langoors, someone who was by the window shouted in the middle of an on going class that it was snowing.

S-N-O-W-I-N-G.

The class was halted, even the teacher could not do anything for minutes. Perhaps, snow did the trick. Some moved towards the window to have a glimpse. It was indeed, snow; a light layer that was already melting as it was falling.

The teacher settled us back, but the class was still buzzing. From that day onwards it would be That Valentine’s Day when the snow fell.

We were quick to assume that anyone who dated that day, must be very lucky, after all it was snowing. But little did we know that just like the falling snow that changed from water to a white magical substance, change, in all aspects of our lives had been marked ahead.

It will always be that Valentine’s Day when the snow fell.

Paw Mgmt: Valentine Special

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Reading Instructions: Counter Clockwise

Zinger, the cat, wishes you a very happy Valentine. And on this particular day he has some very interesting management thoughts.

Hiked spending, roses and gifts. Hallmark and Archie’s have already been decorated in red beginning last week. Restaurants are throwing special discounts and events. Malls have attractions especially for today. Local newspapers have a two page full message corner to increase consumer interaction. An extra five page arrived this morning with the paper. Advertising and more advertising.

The holiday spending this year in America alone is expected to reach $15.7 billion. And did you know that 141 million cards are exchanged worldwide on this very particular day. An estimated 198 million roses were produced for Valentine’s Day in 2010. People are expected to spend $1.7 billion on flowers alone this Valentine. Chocolate and candy sales reach profits of $1,011 billion during valentine season.

May be Zinger should start Zinger and the Chocolate Factory!

Behold Valentine’s Day has been summoned by marketing and markets all round the globe.

This day could actually be a head start in your relationship marketing. As Zinger says, Turning random buyers into loyal customers. It’s a good day to forge stronger relationship with your consumers. They are likely to come back days after days, years after years (may be with the same person or with a different one!) but they will certainly come back at your doorstep whether you’re a restaurateur or a florist. With the advent of millennials into the market, trends are expected to take a sharp turn. What does an average millennial expect from service business? How do newer trends and fad affect them? How do they react? And millennials are techno smart people, so there’s another trend to capitalize on.

And yes! I almost forgot, if Zinger does start his dream restaurant cum floral store, be sure to check it out. He will definitely have an impressive consumer oriented approach.


All facts and data from Business Insider.

I am an undergraduate student of Business Administration. And I’ll be sharing some of my ideas in ‘Management’  here in my blog. I hope you will enjoy reading these excerpts and feel free anytime to drop in a comment or a suggestion!

We are always learning!