Snow on the Fourteenth

If you’re a 90s kid that grew up in Kathmandu Valley, chances are we share a vivid memory of St. Valentine’s Day.

‘Ah, hai…hami sano huda valentines day ma snow pareko thiyo!’ (Yeah, when we were little, there was snow fall on valentine’s day!).

Each year as February approaches, so does this little memory hidden at the back of our minds. It’s unusual for Kathmandu to witness snowfall. But about a decade earlier, on a cold cloudy day of February the 14th, as it poured hard, bits of snow touched the ground. For many of us, just early teenagers back then, it was the very first time we saw snow, even if it melted just as quickly as it fell.

Everyone who remembers has a different narrative to share. Some of them were in grade 6, some in 9. I don’t particularly remember (just lazy to calculate, more particularly) which grade I was in, but it was that year when we shifted to a class from where we could see the Langoor’s cage as our school was close to the central zoo. Drawing a parallel analogy of the animals in the cage and the students inside the classroom was very common. But on that particular day, apart from the Langoors, someone who was by the window shouted in the middle of an on going class that it was snowing.

S-N-O-W-I-N-G.

The class was halted, even the teacher could not do anything for minutes. Perhaps, snow did the trick. Some moved towards the window to have a glimpse. It was indeed, snow; a light layer that was already melting as it was falling.

The teacher settled us back, but the class was still buzzing. From that day onwards it would be That Valentine’s Day when the snow fell.

We were quick to assume that anyone who dated that day, must be very lucky, after all it was snowing. But little did we know that just like the falling snow that changed from water to a white magical substance, change, in all aspects of our lives had been marked ahead.

It will always be that Valentine’s Day when the snow fell.

Paw Mgmt: Valentine Special

1455422965137
Reading Instructions: Counter Clockwise

Zinger, the cat, wishes you a very happy Valentine. And on this particular day he has some very interesting management thoughts.

Hiked spending, roses and gifts. Hallmark and Archie’s have already been decorated in red beginning last week. Restaurants are throwing special discounts and events. Malls have attractions especially for today. Local newspapers have a two page full message corner to increase consumer interaction. An extra five page arrived this morning with the paper. Advertising and more advertising.

The holiday spending this year in America alone is expected to reach $15.7 billion. And did you know that 141 million cards are exchanged worldwide on this very particular day. An estimated 198 million roses were produced for Valentine’s Day in 2010. People are expected to spend $1.7 billion on flowers alone this Valentine. Chocolate and candy sales reach profits of $1,011 billion during valentine season.

May be Zinger should start Zinger and the Chocolate Factory!

Behold Valentine’s Day has been summoned by marketing and markets all round the globe.

This day could actually be a head start in your relationship marketing. As Zinger says, Turning random buyers into loyal customers. It’s a good day to forge stronger relationship with your consumers. They are likely to come back days after days, years after years (may be with the same person or with a different one!) but they will certainly come back at your doorstep whether you’re a restaurateur or a florist. With the advent of millennials into the market, trends are expected to take a sharp turn. What does an average millennial expect from service business? How do newer trends and fad affect them? How do they react? And millennials are techno smart people, so there’s another trend to capitalize on.

And yes! I almost forgot, if Zinger does start his dream restaurant cum floral store, be sure to check it out. He will definitely have an impressive consumer oriented approach.


All facts and data from Business Insider.

I am an undergraduate student of Business Administration. And I’ll be sharing some of my ideas in ‘Management’  here in my blog. I hope you will enjoy reading these excerpts and feel free anytime to drop in a comment or a suggestion!

We are always learning!

 

Plastic Heart – Part I

Aayu thrashed the doll. She fell over the concrete floor. She would have bled, if and only if she had a bloodline flowing through her plastic heart. But she didn’t. One of her arms fell off, right after the collision.

Aayu looked at the lifeless doll. She felt sorry for a moment, at the condition she was in. She stared back at Aayu and closed her eyes. It is rare to find dolls that close their eyes.

————————

‘Did you forget her birthday again?’ said a voice over the phone, almost screaming.

‘I might have.’

‘What might have?’ yelled the voice again.

‘How shall I make up for this?’

‘Get her something, immediately.’ The voice was cut off.

Mayur put down the phone. He had just forgotten Aayu’s 17th birthday. It could have been worse, but Mayur was not supposed to forget her birthday. No, not Mayur.

He picked up a jacket at random, assembled his wallet and headed outside. He now had to get something for Aayu. Had he remembered this 48 hours earlier, a gift would not have been necessary. But now it was an absolute must.

Mayur walked into the first gift store that caught his eye. He was not sure if it was Hallmark or Archie’s. They all looked the same to him, always, especially with the red ribbon decoration. The flashy decoration of the store startled his sleepy eyes. They had been asleep for the past 48 hours. He clumsily went through the pieces on display. Anybody who would have noticed him at the exact moment would have guessed, correctly, that this young man of 19 had not been to a gift store in years.

No, he hadn’t. Aayu was an exception, an exception by accident.

Across the room lay a pretty little doll, wrapped up inside a transparent box. She was dressed up in a gown. It was red in color and had a variety of laces on, perfect for a ball. But it was not a ball she was going to go to.

Mayur picked the doll box. Apparantly the doll’s name was Kaya, as the back of the box read.

‘Fake Barbie,’ he uttered.

He turned around to walk to the counter, nearly bumped on a salesperson standing close by.

‘It’s not fake Barbie,’ she said. ‘It’s a new brand.’ It was likely she had heard him.

Mayur flashed an awkward smile. Fake Barbie was what he thought all the while. For him it was going to be fake Barbie, always.

‘Shall I gift wrap it?’ asked the lady at the counter.

Mayur was in a deep thought for a second.

‘No, don’t,’ he said.

Aayu didn’t like wrapped gifts.

The cashier handed back the change and also handed him a paper bag to place the doll. Go Green the bag read at the top corner in black ink. Mayur wasn’t bothered. He walked out without a single clue on how to approach Aayu.

————————

The phone beeped. Mayur flashed across and read the message.

‘I’d guessed she would have been mad,’ he said as he dialed a number which he was able to recall perfectly out of memory.

After three rings, ‘Hi,’ said the voice over the phone.

‘I’m really sorry,’ Mayur said apologetically.

‘How are you going to make up to me?’ questioned the voice and paused. Tension rose.

‘For forgetting my birthday,’ the voice continued, sharply this time.

‘Aayu, I will make up. I will,’ said Mayur, more confident this time. ‘Let’s meet up on Friday at Roadhouse,’ he added.

Aayu agreed.

The conversation was over. Mayur sighed.

Mayur had placed the doll at one corner of his room, still inside the bag.  He picked up the bag, pulled the box and placed it over the table. Kaya, was written at the bottom right of the bag. She was tied into the box with plastic wires, visible through the transparent box.

‘Kaya,’ he uttered and looked blankly at the doll. He was sure she couldn’t have heard him.

But she could.


Image from picscompany.com